food to go collection – hema – mirl van hoek

Food to go

Collection and product design

A collection designed for HEMA


Product design in collaboration with Sytze van der Zee & Rachel Giesen


Designed for HEMA 

food to go – hema – mirl van hoek

This project focuses on peoples daily routine where convenience meets seamlessly with HEMA aesthetics.

The water bottle collection has a versatile “to go” loop, this loop is translated differently on each bottle. The redesign makes it easier to cary the product around or impossible for children to loose the lid. I was responsible for the redesign, and development from begin to end. Next to this I have updated the range with a vibrant color and pattern palette meeting brands aesthetics.


Beyond bottles, I also created eco-friendly additions to the assortment such as silicone sandwich bags, a yogurt-to-go cup, and a slim lunch box that conveniently fits into your laptop compartment.